YouTube Growth & Monetization Advisor

I help founders and growing companies use YouTube to attract customers, build audience, and unlock new revenue.

From founding and selling Clevver after generating billions of views to advising Ms. Rachel's growth to 300M monthly views, I help businesses build repeatable video systems that scale.

10B+

Views Generated

Audience growth at scale

$100M+

Revenue Generated

Proven monetization systems

20+

Years Experience

From startup to exit to global brands

Book a Growth Strategy Call

We'll map your YouTube growth opportunity and see if it's a fit.

Selected Work

Results that speak
for themselves.

Every engagement is measured against one standard: did it move the business? Here's what that looks like in practice.

Ms. Rachel

Children's Education

From obscure channel to the most watched children's educator on YouTube

Advised on YouTube programming, content strategy, and cross-platform video growth. Identified the content and format decisions that unlocked explosive organic growth — turning a small independent channel into a cultural phenomenon with a global audience of millions.

150,000%

View Growth

300M

Monthly Views

Billboard & Hollywood Reporter

Entertainment Media

Built a $12M/year video business inside two of entertainment's most iconic brands

As GM of Video, led a 45-person team with full P&L accountability. Grew viewership 375%, drove a 3x increase in video revenue, expanded website video views by 850%, and scaled cross-platform views to nearly 3 billion per year. Developed new revenue streams generating $3.5M in incremental growth over two years.

$12M

Annual Revenue

Annual Views

Clevver Media

Founder / Exit

Founded one of YouTube's earliest media companies — and sold it

Co-founded Clevver in 2006, bootstrapping it from zero into a 35-person digital video company with 7 YouTube channels, 1.6 billion views, and multimillion-dollar revenues. Secured over $1M in YouTube financing and successfully exited through acquisition.

1.6B

Total Views

Person Team

Smosh Games

Channel Launch

Launched one of the fastest-growing channels in YouTube history

Led the creation, development, and launch of Smosh Games — reaching 1 million subscribers in just three months. The channel has since accumulated 2.4 billion total views, making it one of the most successful channel launches in the platform's history.

Subs in 90 Days

2.4B

Total Views

KQED / PBS

Public Media

Tripled digital audience at one of America's top public media stations

As Executive in Charge of Digital Video, developed and executed a growth strategy across 12 YouTube channels and 30 distribution points. Increased social video audience by 300% to more than 50 million views in one year across TikTok, YouTube Shorts, and Instagram.

300%

Audience Growth

50M+

Views in Year 1

How I Work

Strategic. Hands-on.
Outcome-driven.

I work with a small number of founders and businesses at a time. Every engagement is custom, but most projects focus on building YouTube into a real growth engine.

YouTube Growth Strategy

Turn your channel into a business asset.

I start with a full diagnostic of your current operation and deliver a clear 90-day growth roadmap covering content direction, audience strategy, monetization opportunities, and execution priorities.

You leave knowing exactly what to fix and what to double down on.

Channel Growth & Optimization

Drive views, subscribers, and revenue.

Titles, thumbnails, packaging, content ideation, publishing cadence, and analytics interpretation. This is the high-leverage work that moves real metrics — not vanity stats.

Content Strategy & Programming

Know what to make, in what order, and why.

We build a programming strategy based on platform data, audience behavior, and competitive analysis so every video supports a larger growth goal.

Cross-Platform Distribution

Turn one video into many growth opportunities.

Systems to repurpose long-form content into Shorts, Reels, TikTok, and social — without burning out your team or diluting your brand.

Talent & On-Camera Coaching

Make your on-screen presence convert.

I help founders and hosts become confident, natural, and effective on camera so content feels human, not corporate.

Fractional Head of Video

Senior leadership without a full-time hire.

For companies that need executive-level video strategy and oversight — I act as your fractional video lead, aligning content, growth, and revenue across teams.

About

Built from the ground up.
Proven at every level.

I've been building video businesses since YouTube was two years old. In 2006, I co-founded Clevver Media — one of the platform's earliest and most successful media companies — growing it from zero to 35 employees, 1.6 billion views, and a successful acquisition.

What followed was a career spent at the intersection of media, technology, and audience. I ran the video business at Billboard and The Hollywood Reporter, scaling it to $12 million in annual revenue. I advised Ms. Rachel when she had 200,000 monthly views — today she has 300 million. I launched Smosh Games, which reached a million subscribers in 90 days. I led digital video at KQED, one of America's top PBS stations, and tripled their audience in a year.

I started my career working for producer Jerry Bruckheimer and hold a degree in Film Production and Business from the University of Southern California.

I take on a small number of engagements at a time — because the work I do requires genuine attention, not a templated approach.

Executive in Charge of Digital Video

KQED / PBS

2021–Present

Consultant & Advisor

Ms. Rachel, Rolling Stone, Motom

2019–2021

GM of Video

Billboard / Hollywood Reporter

2016–2019

SVP Video Programming

Defy Media

2013–2015

Co-Founder & President

Clevver Media (Acquired)

2006–2012

BA Film Production & Business

University of Southern California

USC